The entertainer will continue her reign of being everywhere with a new ad campaign for mass retailer H&M.
Bey, who kicks off her sold-out Mrs. Carter Show World Tour on April 15, will appear in television and print ads featuring pieces from the H&M summer collection. The ads introduce "Beyoncé as Mrs. Carter in H&M," "the idea that women can be all things: strong, vulnerable, sensual, maternal, fun and flirtatious," according to a release from H&M. Look for the clothes starting the beginning of May.
"I've always liked H&M's focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements, fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial," says Beyoncé of the project.
The ads were shot in Nassau, which is located in the paradise of the Bahamas, by photographers Inez van Lamsweerde and Vinoodh Matadin. The commercial will debut a new song by Beyoncé, entitled, “Standing On The Sun”.
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