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| (Hugo Boss) |
Check out Gwyneth Paltrow looking absolutely fabulous in these brand new advertisement pics for her work with Boss Jour Pour Femme‘s perfume campaign.
"Light, inspiration and elegant composure." These are three female facets that inspired the newest scent from Boss Perfumes, Boss Jour Pour Femme, which launched Sunday with actress Gwyneth Paltrow as the face.
“I’m so proud to be a part of this new perfume launch from BOSS Parfums. I love that the brand is taking the opportunity to acknowledge the many layers and varying lives of women, and encapsulating it perfectly into a perfume like Boss Jour Pour Femme,” the actress says in a statement.
“For me, Boss Jour Pour Femme is bright, beautiful, and fresh – it’s a definite mood boost. There’s something quietly optimistic about the scent, it’s upbeat and energizing. It’s a nice way to really start my day,“ she added.
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| (Hugo Boss) |
Paltrow is a brand ambassador for Boss Perfumes, having also represented the brand for it's launch of Boss Nuit Pour Femme. (Jour and Nuit meaning day and night, respectively, in French.)
Boss Jour fragrances are available through Hugo Boss! Be sure to check out the fragrances today!
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