H&M is taking fans behind the scenes on the making of Beyoncé’s first commercial for the brand. In the short video, we have interviews, we see the produced looks, and we also see Beyoncé learning choreography on set.
"It's incredibly unique to have Beyoncé for a campaign," H&M Creative Director Donald Schneider said in the behind-the-scenes look. "It doesn't get bigger than that. Of course, we have to do something which excites her as well as us".
Check out the clip below, as well as a alternative version to the official campaign.
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